The visual appeal of your store impacts the number of patrons you can drive in. According to a study published in VM & Retail Magazine, window displays alone can boost foot traffic by 23% while a well-designed display in the store can increase sales by 540%. 

That’s how important it is for a store to make sure customers like what they see because 8 out of every 10 shoppers base their buying decision on what they see in the store. 

In this blog, we will discuss how strategic display of fixtures, different lighting effects, or seasonal and thematic decorations can help you enhance your store’s visual appeal. 

Visual and interactive content ideas you can apply tomorrow 

1- Theme-based or seasonal displays

You need to be relevant to your customers for them to take an interest in what you have to offer. Anything relatable and intuitive piques customers’ interest. And one way to do it is with thematic and seasonal displays. 

Like red and white decorations, warm lighting, red painted fixtures, or a jingle tune during the Christmas season can set the tone of your store. With the whole dramatic scene in place, people will be drawn naturally to your store or ultimately end up buying if your products catch their attention or fulfill their needs.

2- Tell a story with a Mannequin 

With every fixture, you have an opportunity to tell a story. Instead of just going for boring displays, you can spice things up with different poses, strategic fixture placement, or embellishments. 

For example

As a clothing brand, you cannot display every product. But you can create a display with folded items on a flat table beside a standing or sitting mannequin with clothing on to give a live representation of how it’s going to look in real life.  

3- Products in action

Organizing your products to make your store look clean is a bare minimum. Why? 

To grab instant attention, you need to be a little creative and think out of the box. Instead of keeping the products still, show them in action. 

• Place a digital display along with the product rack to show how it works
• Set a theme to create relevance
• Use sensory lighting to create the ambiance
• Use wall paintings, accessories, or captivating colors 
• Place closely relevant products together to portray a full picture
• Create a live spot or a corner where consumers can interact with the products or create their own. Like making an infinite bracelet in a jewelry store. 

4- Lighting effect

Have you ever walked into a store or just been stunned by a display that looks majestic because of its lighting? Well, that’s exactly how stores create a scroll-stopping moment, but in reality. Shoppers perceive that a well-lit and creatively illuminated display is 20% more valuable than other products in the same store. 

There are three types of lighting that we can use in stores to create these moments.  

• Accent lighting for spotlighting or to draw attention to a certain product.
• Ambient lighting to set the tone of the store
• And decorative lighting to accessories or embellish the store or props. 

With just the right balance of lighting, you can influence the customer perception regarding certain products. And that’s how you run a successful store. 

5- Instagrammable spots

With the rise of influencer culture, we often hear terms like “Instagrammable spot,” or simply, an aesthetic location where we can take pictures that appeal to our audience. 

Influencers have built a level of trust with their followers, and according to research, an influencer can influence a consumer’s decision to purchase from a certain store by up to 60%. 

By creating aesthetic spots in your store that appeal to influencers or people with a massive following on social platforms, you can influence their followers’ buying decisions. 

For example, setting up a big selfie booth in a clothing store or making a corner with “Make your own coffee” in a cafe to create a wave on social media. 

If you want to enhance your customers’ shopping experience, here are the 12 tips 

6- Color blocking 

Creating a large block of solid or similar color products at one spot in a store is what we call color blocking. These contrasting color areas instantly grab consumer attention, standing in a transition zone. For example, you can create a color palette by arranging products with similar shades in a sequence. Like yellow on the gondola, orange on the racks, and green on the folding table.

7- Counter top display

Counter-top displays are mostly used to increase product visibility and maximize sales. Products placed at eye level on these counters catch the customer’s sight and enhance their shopping experience. 

Stores use these counters in multiple ways.

• To give their store an overall organized look. 
• To display specific products
• To give the customer easy access to the product
• To enhance the overall aesthetic of the store

8- Gondola and shelf match

By placing the Gondol and shelf side by side, you can create an arrangement to give your products maximum visibility and increase sales. 

A gondola with removable and adjustable shelves helps stores manage a large quantity of products. 

Gondola helps you in multiple ways.

• With the right adjustments of products on the shelving, customers can approach and engage with products easily.
• Gondola helps maximize the available real estate with its vertical stack and two-way adjustable shelving, 
• These fixtures are easy to install and assemble – saving a lot of your time and effort
• With modifiable shelves, you can adjust the height and depth of the shelving based on your product type.
• Apart from shelves, gondolas also work great with adjustable hooks, wire baskets, or shelf dividers. 
• You can easily align the gondola adjustability to match your store’s aesthetics and visual appeal. 

9- Display cases for exclusivity

What do you see when you visit luxury stores?

They keep exclusive products in transparent display boxes. Why? Because they want you to perceive them as prestigious. And to maintain the status quo, people spend millions of dollars just to take that product back home. 

Just like that, with the transparent display boxes and accent lighting, you can shape or influence the perception of your customers towards specific products. 

10- Product towers

You must have noticed!

In most of the makeup stores, there are towers placed somewhere near the middle with all the products lined up on them in different sections. And there are several reasons why stores love these visual arrangements;

1- It gives a store extra vertical space

2- It helps maximize product visibility

3- You can place products in a series one after another

4- You can place all relevant products in one place (Like the hand section)

5- Hep increases engagement by placing them in the high-traffic areas

6- Product towers make the display look organized and stocked. 

No matter how small or large your store is, based on your product type, you can create these product towers. 

End Note

Now that you have ten different content ideas to display your merchandise and add visual appeal to your store, now is the time to take action. Because organized but boring stores always get behind the strategic but interesting ones. If you’re looking for high-quality fixtures that are light on your pocket, visit King Store Fixtures and join 1,000+ store owners who love our products.

Choose the right fixture idea and make it work for your store and products.